
Meet Yosef
Enabling Business to Succeed
"I am on a mission to bridge the gap between potential and performance. As a seasoned leader, I specialize in empowering executives and account executives to build or revitalize customer-facing, revenue-driving teams. My strategy combines strategic foresight, personalized coaching, and a dedication to delivering world-class customer experiences.
Whether you're aiming to enhance your team's effectiveness or secure and excel in your dream role, I'm here to guide you towards achieving unparalleled success. Let's embark on this journey together, transforming your professional aspirations into tangible results."

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Yosef's Story
Yosef's story has humble beginnings starting with an expat childhood in New Zealand, his story is one of grit, growth, and the pursuit of excellence. Born into an expat family in agriculture, early mornings and the unpredictability of nature were his first teachers. As a leader recognized for driving revenue growth and fostering high-performing teams, his approach marries the discipline of his upbringing with innovative strategies to navigate the complex landscape of today's business world.
His career trajectory has been anything but linear, enriched by pivotal roles across diverse business landscapes. At Hewlett-Packard Enterprise, Yosef witnessed firsthand the challenges and strategies of a historic company adapting to modern demands, an experience that underscored the importance of innovation in sustaining business relevance. This theme persisted as Yosef navigated the unique challenges at Canonical a pre-IPO open-source company, wrestling with the intricacies of building a business around an open sauce software community. The culmination of these experiences was instrumental in his role as a founding member of Smartsheet's international business, where he leveraged these insights to contribute to the exponential growth of a high-velocity SaaS company. During his tenure, Smartsheet achieved remarkable growth, with annual revenue increasing sixfold from $177.7 million in the year ending February 2019 to an impressive $1.069 billion by the end of February 2024.. Each chapter of his journey has been a building block, informing a nuanced understanding of business dynamics in the digital age.
MY Guiding Principles

Accountability
We own our actions and outcomes, fostering trust and transparency in every interaction.

Flexibility
Adapting swiftly to the ever-changing circumstances, we thrive on being first to innovate.
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Courage
We lean forward into uncertainties, embracing decisions for a bright future with the bravery to dream big.

Tenacity
Embracing challenges with unwavering resolve, we pursue every goal with relentless determination.

Loyalty
We prioritise actions that lead to enduring relationships and mutual success.

Authenticity
We prfioritize genuine connections through honesty, tact and engaging with heartfelt sincerity.
Explore Yosef's Library
Entrepreneur
Leader
Mentor
Annually, Yosef significantly influences businesses and individuals with his leadership expertise and innovative solutions at Meet Yosef and Reach APX. He's celebrated for distilling complex issues into actionable insights, rapidly propelling organizations and people toward excellence.
As a Speaker, and leader for global firms, Yosef's strategic foresight and transformative impact make him a cornerstone in driving business success and personal development.
